Satya Nag Champa

The first time you see a box of nag champa you probably wouldn't look twice at it. The packaging is plain and lacks the fancy artwork seen on most other brands. But you don't buy incense for the packaging... Make no mistake - Satya Nag Champa is the most popular incense in the world. Many people burn nothing but Satya Nag Champa.

Satya Nag Champa has been around since 1964 but few people realise that there are now two different incenses made by two different companies that are both marketed as genuine, original Satya Nag Champa. The original manufacturer - a company called Shrinivas Sugandhalaya - was recently split into two separate companies: Shrinivas Bangalore and Shrinivas Mumbai. Each of these new companies has been granted the legal right to use the Satya branding. Both of the new companies are continuing to make nag champa, but the two different nag champas from the two different companies don't smell the same. The packaging is nearly identical, but it's what's inside that counts. Why is there a difference between the two nag champas? It's really quite simple. In the original parent company, Bangalore was the production facility and Mumbai was the sales and marketing headquarters. Our nag champa comes from Shrinivas Bangalore and is the original nag champa that you know and love. We don't sell the "new" nag champa from Shrinivas Mumbai, but we do sell some of the other new Shrinivas Mumbai fragrances.

To make matters even more confusing, most incense retailers have no idea that the original Shrinivas company has been split in two. Most retailers in Australia are selling the new Mumbai nag champa, calling it "original" and "authentic" without even realising that what they are really selling is an imposter.

We've tried it... It isn't as good and we will stick with the true authentic original Satya Nag Champa.